Hamlet Feminist Approach free essay sample

Before, ladies were viewed as moms and maids, consistently educated to regard, tune in, and serve their spouses or the man of the house. Back then, this was viewed as typical, thusly ladies had no real option except to obey and do as they were told. In Hamlet, Shakespeare depicts a comparative connection among ladies and men. He permits men to hold the higher position, making them treat ladies as lesser individuals and accepted that ladies ought to hear them out and do as they were told. In William Shakespeare’s Hamlet, ladies are portrayed as frail and agreeable and as devoted and consistent. There are just two female characters in this play †Gertrude; the Queen, and Ophelia; Hamlet’s love intrigue. The two both assume a detached job in the play’s activity, yet they are critical in uncovering the play’s subjects †specifically Hamlet’s sexism. Gertrude intrigues us a lady who is subject to men. We will compose a custom paper test on Hamlet Feminist Approach or on the other hand any comparable point explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page She lives in the shadow of two lords. Her first spouse †Old Hamlet was killed but â€Å"within a month†, she wedded her brother by marriage, Claudius. Claudius and Gertrude make an improbable couple to a group of people mindful of the former’s misleading. Doubtlessly their marriage is acquired for comfort as opposed to cherish. Gertrude is totally unconscious that the man she wedded is the killer of her first spouse. It has been proposed that Gertrude just wedded Claudius to benefit the state. One would in this way feel she is an adept sovereign †even Claudius says that she is â€Å"The supreme jointress to this war like state. †(Act 1, Scene 2 pg. 10). Be that as it may, Gertrude does little to demonstrate this announcement. She is too powerless to even think about challenging Claudius and is assuredly not his equivalent. Gertrude’s job as the Queen of Denmark is dominated and subverts by Claudius’ double dealing and bad form. Shakespeare utilizes Gertrude to show the fickleness of ladies. There are proposals that Gertrude and Claudius had a relationship in any event, when Old Hamlet was as yet alive. In his monologue, Hamlet communicates his hatred towards his mom â€Å"to present with such ability on perverted sheets. † (Act 1, Scene 2. pg. 11). This is said even before the Ghost shows up and when the Ghost of Old Hamlet shows up, he affirms this †saying that Claudius â€Å"won by vulgar sin, the core of my most appearing to be righteous sovereign. † (Act 1, Scene V. pg. 24). These words not just feature the fickleness and shallowness of Gertrude, however they are additionally significant in communicating Hamlet’s and perhaps Shakespeare’s sexism. Ladies are described in a one dimensional way †they can't live without a man and continually need one in their lives. Gertrude’s â€Å"o’er hurried marriage† to Claudius represents this. Gertrude’s lack of involvement in real life is the thing that permits her to be ruled and constrained by the men throughout her life, yet she is likewise to some degree uninformed and careless in regards to her environmental factors. As per Hamlet, she filled the role of the lamenting widow well †â€Å"she followed my poor father’s body, similar to Niobe, all tears. † (Act 1, Scene 2. pg 11). Notwithstanding, on the grounds that she got over her husband’s demise unexpectedly early, she likewise anticipates that Hamlet should do likewise. As a sovereign, Gertrude is incapable and as a mother, she is uncaring and incognizant in regards to her son’s trouble. She asks Hamlet; â€Å"why appears it so specific with thee? † to which he answers â€Å"seems madam, nay it is, I know not seems†. Gertrude can't comprehend why Hamlet continues with his disheartened manner and concurs with Claudius when he says â€Å"tis unmanly grief†. Gertrude lets her own assessment of Hamlet’s mental state be affected by Claudius. This shows her failure to have an independent mind. She is driven by Claudius and shows no autonomous idea. Gertrude’s job as a caring mother to Hamlet is accordingly; twisted. Doubtlessly she puts her own joys before Hamlet’s government assistance. Be that as it may, Gertrude’s saving grace is her propensity for goodness. She is in no way, shape or form ascertaining †in contrast to her better half and surely her child. None of Gertrude’s activities are planned, so it appears to be somewhat fitting that she passes on drinking from the toxin cup †totally ignorant of that is in it. Through her passing, Gertrude features the situation of ladies inside this disaster †totally dutiful and absolutely careless in regards to the debasement around them. Ophelia, as Gertrude is a lady who is driven and constrained by the men throughout her life. She is portrayed by her sibling Laertes as â€Å"a sweet sister and a sort maid†. Ophelia’s essential job is to feature Hamlet’s distorted perspective on ladies. Ophelia a young ladies, she speaks to how ladies are dealt with. Ophelia complies with a few unique men in the play. Ophelia is sixteen a lot more youthful than Hamlet. Ophelia is a lady who has been instructed to accept and tune in to men, for example, her dad. At the point when she is presently confronted with whether to trust Hamlet or uncertainty his affection for she by and by dismisses her emotions and trusts Hamlet. Hamlet sought after Ophelia, he saw a young lady whom he could fulfill himself with. In the play, Hamlet doesn't court ophelia, the main spot they are together is in Ophelias room He hath, my ruler, generally made tenders Of his fondness to me. (Act 1, Scene 3. pg 17). Hamlet visits her room around evening time and has intercourse to her. Ophelia accepts this is a relationship yet is too youthful to even think about knowing what a genuine relationship is. Hamlet thinks of her letters to cause her to accept that letters are a portrayal of Love. Everything that Hamlet needed from Ophelia he got. She quits having an independent mind and permits men to think for her. She additionally permits Hamlet to have intercourse to her since Hamlet wishes to do as such. This shows a lot of intensity among men. Notwithstanding, to a crowd of people, Ophelia is a totally blameless and loyal young lady. Out of the considerable number of characters in the play, she is the person who cast in the most one dimensional way. Ophelia can possibly be a lamentable courageous woman, to conquer her father’s control and addition Hamlet’s love, however because of her accommodation and congruity, she is just disastrous. Shakespeare utilizes Ophelia to depict the whimsicalness of ladies. As Polonius’ little girl, Ophelia is very devoted. At the point when he advises her not to address Hamlet any longer, she obliges, saying â€Å"I will comply with my lord†. Her naiveté and powerlessness to safeguard herself is obvious when Laertes reveals to her that Hamlet is â€Å"subject to his birth† and therefore alone, she would never be with Hamlet. Ophelia leaves and acknowledges these brutal ‘truths’ in light of the fact that she is just too frail to even think about standing up to any man, or challenge their position. She, as Gertrude, is continually subverted and constrained by the men of the play. There are repeating tones of sexism all through the play and Ophelia’s acknowledgment; joined with Hamlet’s abuse of her exhibits this. Hamlet’s insinuations are lost on Ophelia, who makes them look like innocuous comments, for she realizes that she can't in any way, shape or form censure a lord. In saying that, it leaves us pondering whether she may basically simply be confounded by Hamlet’s abrupt difference in character. He utilizes guttural language when addressing her, saying â€Å"Get thee to a religious shelter, why wouldst thou be a raiser of heathens? † (Act 3, Scene 1. pg 55). This is a horribly hostile comment to the â€Å"sweet and guiltless Ophelia†, however she essentially consents to do as Hamlet advises her. She has no quality of character to hold fast and rather, Ophelia plays a uninvolved and dutiful job. It is eminent that Gertrude †a lady declares Ophelia’s passing, clearing women’s capacity to sympathize with one another. Ophelia executes herself due to the men throughout her life †her dad is dead and her affection for Hamlet is pathetic. She can't work without a man and thusly, is headed to craziness. Gertrude’s elegiacal discourse on Ophelia’s passing features the feebleness of ladies and depicts the distress of her demise. Desserts for the sweet†, she says, as she puts blossoms on Ophelia’s final resting place. Ophelia’s relationship with nature †the blossoms, the willow tree in the lake, all showcase â€Å"a youthful maiden† who was unadulterated, upright and lethally guiltless. The ladies of Shakespeare’s Hamlet are described as powerless and insufficient. They submit to their male partners and are dri ven by them. Both Ophelia and Gertrude are wildly dutiful, as they are constrained by the men in their lives. They assume inactive jobs in the play, yet are critical to uncovering the ostensible character’s twisted perspective on a lady.

Lumber-Room Essay

stumble room The story under examination was composed by Hector Munro, a British author and a short-story essayist. After his parents’ passing he was raised by a grandma and two aunties, one of them was a lady of ungovernable temper, of savage preferences, imperious and an ethical defeatist. She was the last individual who ought to have been responsible for youngsters. The character of the auntie in The Lumber-Room is Aunt Augusta to the life. The story is about a young man Nikolas who lives with his remorseless auntie, sibling and cousins.One day he submits the offense along these lines bringing the discipline upon himself, however he’s not annoyed as he is expected to sneak into the timber room. He plays stunt with his auntie lastly gets into the taboo heaven. The fundamental thought of this story is the contention between unchangeable ordinary reality and verse and scholarly opportunity, between obdurate, punctilious, philistine psyche and idyllic creative mind. The story is a 3-man portrayal entwined with internal contemplations and clear entries. The predominant state of mind is fairly positive, unexpected and profoundly emotional.The message under examination can be isolated into 4 sensibly complete parts. The initial segment can be entitled â€Å"the 1 piece of the plan†. Nickolas isn't going with his little sibling and his cousins to the Jagborough sands as his auntie has rebuffed him for his shocking behavior at breakfast when he wouldn't eat his healthy bread-and milk on the apparently pointless ground that there was a frog in it. The author’s demeanor to the auntie is uncovered with the assistance of the antonomasia â€Å"older and more shrewd and better people† and the over the top descriptive words â€Å"wholesome and frivolous†.Nickolas is appeared as an exceptionally astute and cunning kid for his age. In the accompanying passage the writer resorts to some adademic words, for example, â€Å"alleged†, â€Å"profoundly in error†, â€Å"utmost assurance† and long sentences to cause the peruser to feel the style of aunt’s contemplations and haughty treatment of the youngsters. Aside from Nickolas his auntie is portrayed rather straightforwardly; she’s appeared as fearless and vainglorious individual who can never concede her misstep. Her bogus devotion is delineated by amusing utilization of strict words, for example, â€Å"sin† and â€Å"depravity†.Judicial and military phrasing, for example, â€Å"rigorously debarred†, â€Å"skilled tactician† passes on the strained environment in the auntie and boy’s relations. At the hour of children’s takeoff N drops a couple of not too bad tears. In any case, he isn’t resentful as this is only a piece of his arrangement. The subsequent part can be entitled as â€Å"the 2 piece of the plan†. N is prohibited to go into the gooseberry garden as he’s in d isrespect. Also, his auntie is going to watch out for it. However, N himself feels completely fit for being in disfavor and in the gooseberry garden simultaneously. What's more, with the assistance of the zeugma the writer contributes funny impact in the text.The peruser can follow the resistance between the auntie and the kid, which is again imitated by the military terms, for example, â€Å"sorties†, â€Å"operations†, â€Å"sentry-duty†, â€Å"unauthorized intrusion†. This thought additionally shows up in the distinctive disposition to the gooseberry garden. For auntie it is a prohibited heaven and for N it’s only an insignificant material delight. The graphic entry of the auntie shows her as a lady of barely any thoughts, with colossal intensity of fixation. Along these lines, during N’s auntie obligation, the kid gets the key, which opens the entryway of the timber room. The third part can be entitled â€Å"in the timber room†.N gets into the wood room and everything is new for him. In the main passage we see the reiteration of the word â€Å"it†, which demonstrates Nikolas’s powerful urge to get into the timber room. It was deliberately fixed however this reality simply mixed his interest. With the assistance of the illustration â€Å"unimagined treasure† and portrayal of the wood room (it was faintly lit), the creator makes the baffling environment. Nicholas’s auntie is appeared as rather preservationist and mean as she want to entrust things to residue and soggy to save them and not to spoil.The figurative designation â€Å"living breathing story† is utilized to show that Nickolas was susceptible, innovative, brimming with inventive thoughts with wonderful nature. It is seen in a roundabout way through Nicholas’s disposition to the embroidered artwork picture, which he sees just because yet makes a striking fantasy with an incredible number of little subtleties. Also, the inquiries utilized in this passage demonstrate the powerfully creating plot of the fantasy in the N’s mind. The allegorical designation â€Å"golden minutes† is utilized to show that the time Nickolas spends in the timber room is very precious.When N gets done with the image he sees different objects of joy and intrigue. The incredible number of designations utilized in this part, for example, objects of enjoyment, (guaranteeing his) moment consideration, curious candles, undreamed-of animals and the figurative articulation â€Å"for the eyes to eat on† †accentuates the way that N isn’t used to such irregular things and it makes the restriction to the things in the house, which are â€Å"bare† and â€Å"cheerless†, dull and undefined. The utilization of the exclamatory imprints shows exceptionally enthusiastic condition of the boy.Suddenly, the shout and afterward scream of the auntie originate from the gooseberry garden. In a ny case, N grins as he feels his triumph in the war. Being gifted strategist he reestablishes things to their places, shakes some residue on them, creeps from the room, bolts the entryway and replaces the key precisely where he had discovered it. He walks into the nursery seeing himself as the victor of the fight. The fourth part can be entitled as â€Å"The rebellion†. Nickolas hears his aunt’s voice from the gooseberry garden where she gets into the downpour water tank while looking for him and she can’t get out as the sides are slippery.She requests that he help however he says that he isn’t to go into the nursery and suspects her being the Evil One that entices him to be insubordinate. We see now that Nickolas articulates the aunt’s normal expression and in this way battles her with her own weapon. This thought is demonstrated with the utilizing the illustration â€Å"the detainee in the tank†. Along these lines, the individual who safeg uards the auntie is a kitchemaid. During the night tea there is fearsome quiet. The youngsters are disillusioned with the outing as there was the tide and there was no sands to play on and the allegory reformatory undertaking contributes the condition of the children.The auntie endures the circumstance in the tank and just Nickolas, who is to be in disrespect is fulfilled and considers the continuation of the story envisioned in his psyche while watching woven artwork in the timber room. The story closes again with the direct opposite of unchangeable ordinary reality and verse and scholarly opportunity. All in all this content interests to me as it shows the issues of human instinct and youngsters up-bringing. The auntie is a customary individual who attempts to keep everything all things considered, with no change.She has no happiness in her life and she raises the youngsters in the manner that drives them to a similar demeanor to the world. Yet, disregarding this, N, a youthful ye t incredibly insightful and smart kid, sees the things from the distinctive side. He is exceptionally inquisitive; he appreciates the world and attempts to expand his viewpoint. This issue of childhood is still very intense and the story assists with seeing it from another side. Besides, the creator makes a rich use of various elaborate gadgets which produce unexpected and entertaining impact and assists with scorning such method of up-bringing through the character of the auntie and this makes the story considerably progressively distinctive.

Music Summary Essay Example For Students

Music Summary Essay The perusing permit the peruser to build up a comprehension to how large of an issue was made by Just words. It is clear, thought the numerous things that happened from high schooler magazine covers, record running, disavowed participations, and stock plunges, that John Lemons word had a colossal effect on how The Battles were seen. Later we are demonstrated how despite the fact that he apologized the strict far-right have not pardoned. Still many like David Nobel, are unforgiving as well as enemies of Battles, being that Sullivan states he directed a twenty-one day address voyage through California,warning of the indecencies of the Battles (314) In all giving us that the principle things here is that through John Lemons words, from that point on, The Battles started to be considered as an abhorrent that youthful people should why away from because of the likeliness that the socialist could utilize them to control the psyches of all these youthful people to start mass upset. Further perusing considers currently to realize that Nobel, didn't extravagant The Battles in any capacity by any means. His conviction or his endorsement to the possibility that the Battles are potential apparatuses of a socialist takeover of the United States. Anyway whether this is a willing activity or a reluctant on is something which many appear to differ on. In any case while the Battles might be laced with this conviction, it likewise applies to shake in move when all is said in done. Expressing that through an examination it was demonstrated that the youthful people into he society are being both altered and misused. This is bolstered in the perusing one statement that states Rock and roll has an immediate bearing on misconduct since all delinquents are sincerely shaky; (Nobel, AAA, reference 139, p. 25) ( Sullivan 31 5) However, it tends to be bantered through a contention introduced in the perusing on the off chance that it is all in all correct to state that they Battles are detestable simply because a couple of words. The perusing itself gives understanding in saying that in all the genuine wickedness was awesome, and cap the Battles themselves Just acted like an incredible model for Nobel to use for his Anti-awesome convictions. John Lennox furnished these people with Just what they required overlooked to battle again awesome. The fundamental contention that is shown in the perusing to me is Since the Battles are divine beings to a great many adolescents today, if drugs are in (or considered in) by the Battles, they will be considered in by the young people. For like it or not, whatever the youngsters divine beings authorize the teenagers tend to endorse. (Sullivan 317) In all interfacing that the Battles can cause for Music Summary 3 By Nor-Solaces in the perusing, is said to investigate the possibility that the Battles (perhaps in all awesome) can cause an insurgency, a social upset. In which the way that they can impact the doing of sex and medications that that itself takes into consideration socialist to triumph. N the perusing to encourage the contention that awesome by and large is the difficult we are given Bob Larson he taking all things together, from the perusing bear witness to, is worried about the counter Christian part of awesome. Anyway still an attention on the Battles, since it is expressed, The Battles may have been just incidentally more well known than Jesus, however it was long enough to change the music and ethics of the Western world. (Sullivan 319) in any case, this takes into account the peruser to see the amoun t of an effect both Larson and Nobel appear to thin the Battles were in their contended situation. .u7b271393d5876296ba0bb5caf7388eaa , .u7b271393d5876296ba0bb5caf7388eaa .postImageUrl , .u7b271393d5876296ba0bb5caf7388eaa .focused content region { min-tallness: 80px; position: relative; } .u7b271393d5876296ba0bb5caf7388eaa , .u7b271393d5876296ba0bb5caf7388eaa:hover , .u7b271393d5876296ba0bb5caf7388eaa:visited , .u7b271393d5876296ba0bb5caf7388eaa:active { border:0!important; } .u7b271393d5876296ba0bb5caf7388eaa .clearfix:after { content: ; show: table; clear: both; } .u7b271393d5876296ba0bb5caf7388eaa { show: square; progress: foundation shading 250ms; webkit-change: foundation shading 250ms; width: 100%; mistiness: 1; change: murkiness 250ms; webkit-change: darkness 250ms; foundation shading: #95A5A6; } .u7b271393d5876296ba0bb5caf7388eaa:active , .u7b271393d5876296ba0bb5caf7388eaa:hover { obscurity: 1; change: haziness 250ms; webkit-progress: murkiness 250ms; foundation shading: #2C3E50; } .u7b271393d5876296ba0bb5caf7388eaa .focused content territory { width: 100%; position: relat ive; } .u7b271393d5876296ba0bb5caf7388eaa .ctaText { fringe base: 0 strong #fff; shading: #2980B9; text dimension: 16px; textual style weight: striking; edge: 0; cushioning: 0; content design: underline; } .u7b271393d5876296ba0bb5caf7388eaa .postTitle { shading: #FFFFFF; text dimension: 16px; text style weight: 600; edge: 0; cushioning: 0; width: 100%; } .u7b271393d5876296ba0bb5caf7388eaa .ctaButton { foundation shading: #7F8C8D!important; shading: #2980B9; outskirt: none; fringe span: 3px; box-shadow: none; text dimension: 14px; textual style weight: intense; line-stature: 26px; moz-fringe sweep: 3px; content adjust: focus; content enhancement: none; content shadow: none; width: 80px; min-tallness: 80px; foundation: url(https://artscolumbia.org/wp-content/modules/intelly-related-posts/resources/pictures/basic arrow.png)no-rehash; position: outright; right: 0; top: 0; } .u7b271393d5876296ba0bb5caf7388eaa:hover .ctaButton { foundation shading: #34495E!important; } .u7b271393d5876296b a0bb5caf7388eaa .focused content { show: table; stature: 80px; cushioning left: 18px; top: 0; } .u7b271393d5876296ba0bb5caf7388eaa-content { show: table-cell; edge: 0; cushioning: 0; cushioning right: 108px; position: relative; vertical-adjust: center; width: 100%; } .u7b271393d5876296ba0bb5caf7388eaa:after { content: ; show: square; clear: both; } READ: Is music a decent instrument for wellbeing? EssayIt seen to be that Sullivan is endeavoring to give us how Nobel concentrated on John Lennox and what he said being the malicious he need to keep from youngsters. From the NY things he distributed plainly his disdain in everything was centered both around the Battles themselves and awesome on the grounds that he accepted awesome completely was degenerate, while there are others whom basically accept that this music can be cleaned and improved. Notwithstanding, this was at that point, presently a considerable lot of those theological rationalists currently contend that the stone they once adored and moved to themselves, is in no way like the stone at this point. This itself can be upheld by where the content states, has transformed from the swinging of Elvis hips and saying, l need you, I need you, I love you, to individuals like Blackleg Lawless going around in his codpiece with a cutting apparatus between his legs singing, l F-U-C-K like a brute. (Berry 1985). (Sullivan 321) In all, many had various perspectives, or methods for dealing with this issue of theirs, for they every represent an alternate thought/see on what time they need the world to become to. Generally speaking, The perusing leaves the peruser addressing if the Battles genuinely put an age of our kin into the medication culture and if there was an impeding impact of the Battles (Sullivan 323) Offering numerous perspectives on the effect, regardless of wheth er fortunate or unfortunate, the Battles made on the nuns populace and whether it very well may be associated with both socialism and underhandedness. Through Nobel, Larson, and the MARC, we are offered numerous instances of people who accept the Battles to be detestable all gratitude to the expression of John Lennox, The Battles > Jesus, and trust them to have the option to degenerate the brains of the young in America, in all making them go to medications and sex in all causing a mass social unrest that they see being driven by the socialist. I certify that I have neither given nor got help from another understudy while setting up this synopsis.

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The Ethics Of An Ethical Leader - 822 Words

The study of ethics is fundamental to leadership effectiveness. Human relationships, our being, and roles in society influence morality by right and wrong, good and evil, or just and unjust actions. As a human relationship, leadership hallmarks power, influence, vision, obligation, and responsibility (Ciulla, 2003). These attributes can undermine or contribute to the success of the ethical and effective leader in education. Power is defined as the capability or ability to direct or influence the behavior of others, or the course of events. Ethical leaders consciously utilize the power that they are given with high regards to the margin of harm or benefit that others or the organization will endure. The vision of an ethical leader creates a clear and distinct direction by which the organization will follow. The mission of an ethical leader sets the path for a thriving organization with succinct and strategic goals. A specific vision of the future is usually tied to a successful and highly respected leader. Leaders have an obligation to communicate the ethical vision throughout the organization. This transference promotes unity, civility, understanding, and trust. Markie (1994) noted that educators are responsible for overlooking the important ethical dimensions of their work. In leadership, there are several interdependent dimensions which guide the practices of the ethical and effective leader. Each dimension of includes self-knowledge, discipline, and moralShow MoreRelatedThe Ethics Of An Ethical Leader1251 Words   |  6 Pagesherself in the mirror and see an honest, ethical person looking back at them. At the end of the day, my philosophy on ethics is simply Integrity is doing the right thing, even if nobody is watching. By Jim Stovall, American author. What does it mean to be an ethical leader? 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Essay about Mouring in the Victorian Era - 1133 Words

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HND Marketing Principle Assessment

Question: Discuss about the HND Marketing Principle Assessment. Answer: Introduction In this study, the focus is on the marketing of the smart phones and how the companies who are in the manufacturing of smart phones deal with the competitive markets and industry. This study will give a brief description about the two companies that are the leading companies of smart phones: iPhone and Samsung. After analyzing and research on this study, the learners will learn and understand about the concepts and procedure of marketing that takes place in both of the companies (Wilkie, and Moore, 2003). In a business organization, there are many departments to manage the entire work o the marketing of the products and service. The revenues and sales of the company mainly dependent on the activities of marketing takes place in the company (Parasuraman, and Grewal, 2000). So, there is a need to develop a dynamic team for the marketing of the products to ensure the profitability and higher sales. Normally, the multinational companies spend and invest big amount of investment in the marketing activities for their products and services. The report represents the marketing strategy of those big companies like Samsung, iPhone, etc. and their marketing environment (Gummesson, 2005). The study is conducted by using various types of concepts of marketing, methods, approaches, position of the company, marketing mix, etc. there are various contexts for all the companies who are into the production of mobile phones. It becomes very important for companies to analyze the marketing condition before framing of plans and policies. The study will describe about the marketing mix that consist of 7 Ps of iPhone and Samsung. The 7 Ps of both the companies will introduce about the types of products manufactured by both and the difference between the products of both companies (Parasuraman, and Zinkhan, 2002). The distribution is also different of iPhone and Samsung. In this way, the place, price, promotion, physical evidence, people, etc will be mentioned. There are various types of additional elements in the marketing mix that directly or indirectly explain about these companies. The discussions will also be on the marketing orientation approach for the launch of new smart p hone in the market. The macro environment that is the internal and external environment for the smart phones companies will be analyzed. It is through the PESTLE and SWOT analysis that are required to be considered while framing the decisions for the marketing. This report will also conduct an analysis on the marketing segmentation, targeting and positioning for the new smart phone (Summers, 2001). In this part of the report, the discussion will take place on the marketing mix for the two companies that are Samsung and iPhone. In this, this part there is an in-depth discussions on the 4 Ps and well as the extended 7 Ps of marketing. iPhone Samsung Product Development of the products in a way that they can be sustained and compete in the markets and industry of smart phones To sustain the competitive advantage, the iPhone company is using the techniques of product differentiation. It refers to planning of the policies and the procedures that are related to the iPhones offered by the iPhone company. Generally, the decision for the products manufactured by apple are related to the functionality, quality, packaging, branding, after sales service. The product portfolio of Samsung is very vast. They use quantity to sustain in the competitive advantage. They have various types of product categories. The varieties of Samsung phone are available at every price. The biggest benefits for the Samsung are that the customers trust this brand (Gummesson, 2003). There is no such differentiation in any other smart phones and Samsung phones as the soft ware used in this company is very basic and android. The uniqueness is that this company phones are the most selling phones in the entire world due the availably of all the features of smart phones on reasonable rates. Place To provide customer convenience to the customers the companies use very effective and efficient procedures that are mentioned here The place plays a vital role in the distribution of the product. The products of apple are available of the authentic stores and apple stores like imagine. The online purchase of apple products takes place on Snapdeal, Flipkart and Amazon. There are more 500 apple stores in the entire world (Castaldo, Premazzi, and Zerbini, 2010). The distribution of this company is little bit restricted as the smart phones of apple are not available at any store. The company has some restrictions in the distribution of the phones. They have apple store for the customers who have any problems and issue with the phone. The same distribution takes place in Samsung company. The stores and outlets of Samsung phone are amazing and they are also sold at authentic retailer sellers. The phones of Samsung are also available online on many online website like Amazon, Flipkart, Snapdeal, paytm, etc. The phones of Samsung are made available in the market and the service centers are also there to solve the problems of customers (Parasuraman, and Colby, 2007). Price The prices are set to attract a large group of customers and the prices are set to reflect an organisations objectives and market conditions for both the companies The phones of iPhone do not compromise with their price due to any reason. They do not change the price due to the competition and for any other reasons (Phelps et.al. 2004). The price of iPhone smart phones does not go down due to old model. It is a premium seller and this company does not have any compromise with the products and its prices. The price of this phone is determined by the differentiation, uniqueness, and the features. It is a company that o not believes in the competition with any other company of smart phone in terms of process. Thus the strategies of for the pricing their products are as an inspirational item. The smart phones of apple are the most expensive phones. There is no company that can compete with the prices of this brand. It helps the company in maintaining the brand image and the royalty. There are various types of strategies used by this company. They use various methods of pricing like skimming method in which the high value is transferred to the customers as compared to competitors. The pricing strategy of this company is that once the model is old and any competitor launched the same product, than they drop the price (Balmer, and Greyser, 2006). The company Samsung is just opposite from the apple company because the pricing strategy of this company is to attract more customers through reasonable prices of their smart phones. Promotion Promotional activity is integrated to achieve marketing objectives Apple is known as a major marketer for its product and services. There are various ways through which the marketing and promotion of apple products takes place that is through events, press, developers, etc. who sell and promote the products of apple live. They use very easy and effective methods in the advertisement of their products and services. The YouTube of apple has more than 3 million subscribers and it has more than 140 millions views on the video. The last video of apple has more than 1 million views. They try to maintain good relations with their experts who help in publishing of the newspapers and magazines and also review them (Rafiq, and Ahmed, 2000). There are multiple types of promotion used by Samsung. It is a company that attracts the customers through advertisement and pricing strategy. They use strong tactics to push the product into the market. It provides many offers, discount, gifts, etc. to the customers. People The additional elements of the extended marketing mix Apple is famous for its operations, unction and process. This company has many factories that work in a very systematic way to produce all the products and services. They are also famous for the kind of simplicity they follow in their company. It can be easily visible and ultimate sophistication from the website and YouTube videos. If anyone wants to see their process of GUI than the websites architecture can help them to find the same. They try to be very helpful and provide good customer service to their customers (Kay, 2006). The motive of the company Samsung is to satisfy the demand of every people so they manufacture the smart phones in a way that they are reasonable and affordable by all. This is one of the unique elements in the Samsung phones. The kinds of people they hire in their company are very efficient and work with the dedication. The process of manufacturing is available on YouTube. They have a systematic flow of the wok and it s also a very simple company that believes in simplicity. The try to follow a particular tradition t manufacture their smart phones and this is the reason due to which the company is enjoying the position of a leading company. Physical Evidence As discussed in the above description, the apple stores are way better than any other smart phones store. This company has wonderful apple store that has a class and provides the customers a delight while visiting the stores of apple. The website of this company is very smooth and designed in a way that it attracts the customers and appeal to it premium and permanent customers with less of words and more art. The type of services provided by this company is very premium as they are professional and know how to deal their customers across the world. The other extended marketing mix are the dress code, paper work, etc. There are many additional services provided by the Samsung to their customers. They also provide Process Apple is company that is very much known fro their operation and procedures. The company has a very systematic Samsung use effective way to manufacture their products and they have a systematic way to work in the organization (Spurling et.al. 2010.). Marketing proposal Sonic is a new company that was initiated in the 2015. It is just an 18 months old company. The company is trying to launch new smart phones in the market. So it requires various types of marketing techniques to establish a reputed place in the smart phones industry. It is knows as sonic 1000. The market segmentation for these products is very specific as the phones of this company are not very famous (Knight, Madsen, and Servais, 2004). The aim of this company is to target the current telecommunication and smart phone market in which the demand for mart phones is very high and it is increasing with the time. There s a need n the expanded communication, storage facilities, entertainments, etc. the primary marketing objective of this company is to achieve a big amount of sale that is 500000 units in the first year of their launch. So the companys primary objective is to have revenue of up to $ 75 million in its first year of launch. The company is also trying to maintain its loss less than $ 8 million in the first year. In this way, the company is planning to go herd. In the second year, the sonic company is hoping to have revenues more than the last year and to become the records also (Stenbacka, 2001). The current marketing situation The current marketing situation of sonic market share is made due to the customers who prefer to purchase the smart phones of sonic company. They chose to use this device that has entertainment, information storage, telecommunications exchange, etc. to ease the data to day activities of the customers (Vachon, and Klassen, 2006). So the aim of the company and they are looking forward to the needs and demands of the customers. They are trying to put all the features in one phone so that the customers can enjoy using sonic smart phones. They can carry a phone that has all the features that are found in any expensive smart phone. They want that customer do not have to carry different devices with them. The aim is to put all the relevant apps and software in one phone which is smart enough. For such reason, the target of sonic are the business organization, corporations, entrepreneurs, professionals, students, medical users, etc. they are also targeting the house wives a there are special features for the women in the phone (Varadarajan, and Yadav, 2002). Marketing planning process The planning for the marketing of sonic products takes place by using various sources. They are using many types of platforms in the advertising and marketing of the sonic smart phones. They are using brand positioning techniques. In this the sonic company is trying to differentiate the products by positioning sonic as the most convenient, versatile and value added product for both; personal and professional (Creswell, 2013). They are using various types of product development strategy like the sonic 1000 will be sold with a warty of one year. There will be free insurance for the phones. They are also saying that at the end of they launched a better high end model in the market that will be known as sonic 2000. They are also using the logos and brand of sonic to promote and to make the sonic brand familiar with the customers (Zahra, Ireland,and Hitt, 2000). Argue marketing oriented approach for the smart phone product Macro i.e., external (PESTLE) Political Environmental Social Technological Legal Economic Government rules Regulation stability Rules and regulation related to environment Government interventions Culture Trend Change in technology Updated technology Laws Legal obligations Changes in the countrys economy Currency value Strengths The company sonic has an advantage to be innovative and creative for the beginning of its launch as they offer as large number of features on a single gadget. They also provide many types of securities as they run on a Linux operating system. The operating system of sonic 1000 is also priced model than many other models (McDougall, and Oviatt, 2000). The company has an advantage to get benefits of a new venture as it is new company. There are many types of remedies and subsidiaries provided by the government to such kind of companies. Sonic smart phones have a quality that it has all the features that expensive companies smart hone have. In this way, a sonic smart phone has the caliber to capture a big market share in future. The strength of this company is the innovation and creativity used by this company (Li, and Gima, 2001). Weaknesses The major weakness of this company is that sonic 1000 is lacking of brand awareness. The brand promotion and advertisement of this company are not very effective and efficient. They do not have any prominent marketing strategies to promote their products (Shane, and Venkataraman, 2000). Since the company is new to the market, they have to lots of competition due to the poor marketing and branding of the smart phones. The other weakness of this phone is the physical appearance and physical appearance. The appearance of the phone is slightly thicker as compared to the other smart phones (Oviatt, and McDougall, 2005). The weight of the phones is also heavy due to the combination of all the features its phones have. It is the reason due to which company is facing many issues and problems. The fact is that the customers now want a sleek and light weighted phone that looks ice and decent. It is very heavy as compared to other brands phones that are slimmer and lighter with great looks. It is one of the biggest weaknesses of the smart phones manufactured by sonic (Li, and Zhang, 2007). Opportunities The biggest opportunity of this company is that the smart phones of sonic are in high demand since they come to the market as the phones have many functions. The other opportunity with sonic is that this company has the availability of the cost effective technology that is available at lower cost (Gruber, 2004). The smart phones are very reasonable and can be affordable by a medium class people. It has allowed the company to add value to the smart phones by increasing the profits of the company. Threats The major threat for sonic smart phones is the competition. There are many Smartphone producers in the mobile industry due to which the new companies have to face competition. The old companies are established with effective marketing and branding of their products in such situations, it has become difficult for the smart phone companies to establish their business. The market is flooded with the smart phone companies due to which sonic company have to face issues with the pricing of it products (Dess, and Lumpkin, 2005). Sonic company has to reduce the prices to the pricing of other smart phones. It is the only way to cut down the competition present in the mobile industry. Another fact for sonic smart phone company is the minimal product life cycle of the smart phones. This is the reason due to which the company has to add new features, bring innovation and creativity timely. The segmentation for the population of product of sonic are very common there are no specific difference as the company is new to the market and they first have to establish awareness of the smart phones manufactured by them (Stevenson, and Jarillo, 2007). In this way, they can divide their broad customers base into small segments which helps in targeting and brand positioning of sonic products. Behavior segmentation- this type of division divide the population according to the behavior of the customers Benefit segmentation- this type of segmentation is the most fruitful for the companies as it provided various types of benefits to the company itself. Demographic segmentation- it refers to the segmentation in which is the widest segmentation for the company. It refers to age, gender, family, size, occupation, income, race, nationality, etc. Psychographic segmentation- it is related to the lifestyle, activities, interests, opinions, etc of the market segment. Targeting and positioning For the positioning of the brand, sonic used differentiation in their products as it is one of the convenient way to specify the product. It also helps in developing high vale, versatility and convenience to both the customers as well as producers. The brand positioning takes place by analyzing the demands of the customers and try to fulfill them in the bet way. Marketing mix in different concepts 7 Ps for both customers and business markets Product strategy- The product strategy of this company is that they sold sonic 1000 at a warranty of one year. They are using various types of product development strategy like the sonic 1000 will be sold with a warty of one year. There will be free insurance for the phones. They are also saying that at the end of they launched a better high end model in the market that will be known as sonic 2000. They are also using the logos and brand of sonic to promote and to make the sonic brand familiar with the customers. Pricing strategy- The pricing strategy of this phone is very effective as they use basic pricing methods for the sonic smart phones. The sonic 1000 will be introduced at the price of $ 150 that is the whole sale price of the hone. The retail price for the same phone is $ 199. But at the time of launch the pricing of the sonic 1000 was $ 175 wholesale for per unit. Place- Sonic Company intends to use very selective and particular distribution strategy in their company. The strategy of the company is to distribute the phones only at well known, reputed and online stores. The motive behind this is to manage the value of the phone in the eyes of customers. It will help the company to use particular media to reach to their customers People- The motive of the company sonic are to satisfy the demands of every people due to this they manufacture the smart phones in a way that they are reasonable and affordable by all. This is one of the unique elements in the sonic phones. The kinds of people they hire in their company are very efficient and work with the dedication. They have a systematic flow of the wok and it s also a very simple company that believes in simplicity (Shepherd, Douglas, and Shanley, 2000). Physical evidence- The Company has much evidence like they have data, information, dress code, customers feedbacks, etc as the physical evidence. Process- The type of procedure used by this company is very much effective. Application of marketing mix while new product launched in international markets At the time of launch of the product of sonic phones the company analyzed its various internal and external factors ha can emphasize the product. There is an analysis of all the 4 Ps of the company as well as the extended 7 Ps of sonic company. It has helped the company is identifying the success of the company in the future (Castaldo, Premazzi, and Zerbini, 2010). Conclusion The conclusion of the present study is that marketing of the smart phones has become very important due to the fact that there is a huge competition in the smart phones industry. There are not only multinational companies who are manufacturing smart phones but also many small companies how provide equal competition. In order to remain in the race of smart phones, the company le apple also has to develop strong marketing and advertisement of their company. In this report, we have studied various factors that impact the organizations internal and external environment. In his way there were also discussions on the smart phones like apple and Samsung that are the leading companies in the smart phone. From this study it becomes very clear that marketing management plays a vital role in the promotion of the companies. The companies have to maintain a good marketing strategy in their organization. It can be done through analysis of mart and marketing factors that influence the working of th e companies. We have studies about the marketing mix of apple and Samsung from which an in-depth about the companies has received. From this report, it becomes clear that it is not easy for a new company to start their business in such competitive environment for the smart phone industry. Hence, there is a requirement to identify and analyze the environment of smart phone industry. 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